Designs that evokes emotions for the every day joy in life. French architect, designer and founder of his eponymous brand Reda Amalou, infused each of his pieces passionately with the desire to stir the senses so deeply  that perspectives are shifted into something new and sublime. Every item has a story that has been considered and is sensitive not just to the materials used but its positioning in the world. This total dedication to the environment and honouring of the traditions of craftsmanship is expressed throughout his many projects. Perhaps his childhood in Algeria, student days in the heady chaos of London and colourful kaleidoscopic travels around the world have remained in his consciousness. Each experience has had a profound butterfly effect upon his life and ultimately his essence and creativity. With such a fervent impulse to create collectively amongst the disciplines of architecture and design, you can be assured that each piece you buy for your home will be more than just furniture, it is a living breathing statement of art and life.